Defining, Planning & Strategy, Creative Development, Production & Implementation, Evaluation & Follow-up.

I believe an effective marketing and advertising solution is accomplished by defining clear objectives, and combining the right strategy and tools to achieve those objectives. Add a healthy dose of creative inspiration, and you have the best solution for realizing a return on the investment. Nickless Media delivers simple, creative, cost-effective solutions.

Tools: Creative

• Web Sites, Intranet, e-learning, e-Newsletters, e-Mail promotions, e-Commerce, Banners Ads,

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• Print, Packaging, Collateral Materials

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• Video for Corporate, Broadcast, Computer Networks, Web, Video Pod casting, CD-ROM, DVD, DV, DVCPRO and HD

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• Audio, Jingles, Radio Spots, Pod casting, Sweetening, FX

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• Animation, 2D, 3D, Cartoon Animation, Special FX

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• CD-ROM Authoring

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• DVD Authoring

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• Kiosks (New plasma touch-screen DVD kiosk)

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• Indoor / Outdoor Signs (New Holographic Signs), Large Format, Shrink Wrap Vehicle Art

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• Customized Promotional Items
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Strategies: Training

• Evaluation of Current Efforts

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• Distance Learning

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• Corporate Broadcast

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• SCORM/LMS Systems

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• Web Based Training

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• Intranet Based Training

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• CD-ROM and DVD Based Training

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• Testing and Tracking

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• Technical Writing

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• Clinical Information Systems Training (medical)

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• Multilingual Patient Education (medical)

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• Simulation(computer, equipment, 3D)

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• Manufacturing Equipment and Line Assembly Training
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Strategies: Marketing

• Strategic Planning for Market Positioning (vertical or niche markets and multi-channel marketing, go-to-market plan, customer needs assessment, close loop marketing assessment)

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• Research (industry, competitors, consumer(geo, psyc)

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• Define New and Cross Markets

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• Define Target Markets and Buyers Psychology

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• Identity, Branding, and Brand Personality

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• Direct Mail, Direct Response (for data mining)

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• Customer Relationship Marketing (re-mining, opt-in)
  Creating effective conversion thru relevant offers via personalization, segmentation, and the coordination of multiple marketing channels, and their priority. Selling the use of new mar com channels to your customers.

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• Packaging Differentiation

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• Writing and Support for Sales Teams and Retail

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• Promotional Materials, Point of Sale Strategies, loss leader(to lure buyers)

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• Web Site Optimization: Usability: Interface Design, information architecture, user testing Visibility: Search Engine Optimization (SEO), Cross linking, Keyword planning, XML Site Mapping, Traffic Tracking, Strategy: Blogging, Social Blogging, Micro-site/Landing page promos, Paid Placement, Pay per Click(SEM), ...

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• Trade Show Concepts and collateral materials, Event Promo Concepts, Brand Promotions, Brand Ambassadors(spreading incentives and brand promotions.)

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• New Product or Service Launch, Event Promo Concepts

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• Media Press Kits(leveraged PR)

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• Infomercial

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• Viral Marketing

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• Blogs For Marketing

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• Social Blogs For Marketing

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• Street or Guerilla Marketing(Brand Ambassadors)
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